www.WebTvPrep.com

Are you a writer looking to produce your passion project?-

Are you an actor inspired to take control of your own career?-

Are you an independent producer ready to jump into the fray of the 
new media movement?

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In just four short weeks WebTvPrep will take you from an aspiring actor, frustrated writer, or stagnant producer, to the star/producer of your own show. The course will cover the four major areas of: creative development/casting, production, Post Production/Web Design/Technology, and Social Networking/Viral Marketing/Sales. Each week will be team taught by Damian Pellicione and Brian Rodda, pioneers of the on-line media movement in a supportive and creative space. Students be given the tools via handouts, homework assignments, contacts, etc…to immediately make their dream web series a reality. Additionally, a panel of expert guest speakers are brought in each week to give each student further perspective on the changing landscape of new media.

Guest Speakers Include:

Terrence Coles – Head of Sales and Distributions for Dogma Studios

David Crump – Head of Digital Design and SEO for Dogma Studios

Brady Brim De Forrest – CEO of Tubefilter.tv

Matt Enlow – Producer, “Mountain Man”; Writer/Director, “Engaged”; Line Producer, “Harmony”; Associate Site Editor at Atom.com, International Academy Member of Web TV

Mary Feuer – Writer, “Lonely Girl 15”; Director/Writer/Producer, “With The Angels”; Strike TV Board Member, International Academy Member of Web TV

Elisabeth Flack-- New Media Liaison, Writers Guild of America (WGA) West

Barrett Garese – CEO of SpyTap Industries and former UTA New Media Agent

Bob Jensen – New Media Rep at The Screen Actors Guild

Liz Shanon Miller – Web TV Reviewer, NewTeeVee.com

Dave O’Brien – Director/Producer, “In The Moment”; Director, “Blank Slate”; Professor of Cinema and Television, USC

The first class meets on November 9 @ 7pm in Dogma Studios, Marina Del Rey. 

WEEK 1 COURSE DESCRIPTION

Creative/Developement

In week one students will be challenged to overcome resistance and thoroughly flesh out their own idea for an original webisode.  Students will hit the ground running and should be prepared with three concepts for a web series before coming to class.  Questions to be explored include: What works in the web space and what doesn’t?  Are there any pitfalls and/or clichés that one should avoid? Are certain genres more successful than others in the web space?  Specific topics to be covered include: Form, Genre, Resources and Locations, Performer Union Contracts, Casting, and LLC formation.

WEEK 2 COURSE DESCRIPTION

Production

Students will learn a basic overview of pre-production (budgeting, location scouting, scheduling, crewing up, equipment and rentals, etc…) to set their series up in a successful way.  Heading into production, key guidelines will be discussed in detail to ensure a happy and smooth running set.  How important is a good 1st AD??  What does a line-producer do?  When are the best times to shoot?  What type of camera should I use- HD vs. DV?  Minute details, such as payroll, on set performer releases, and time sheets, will be discussed.

WEEK 3 COURSE DESCRIPTION

Post Pro/Web Design and Technology

All aspects of post production will be discussed in detail, including: editing, sound design, composition, vfx, credits and graphics.  In addition, output (transcoding/encoding) for final delivery will be covered.  Furthermore, we’ll discuss which format works best for creating your parent site: html vs. flash, Wordpress vs. Joomla vs. Dropla,?  Major digital studios (Hulu, Crackle, Break, Strike.tv, Blip.tv, Koldcast, myspace.tv, youtube.com) will be debated.  Which is the best platform for your show to live online?  The business models for each major digital studio will be explored in detail. 

WEEK 4 COURSE DESCRIPTION

Social Networking/Viral Marketing/Sales

In our final week, students will learn social networking strategies to optimize the promotions of their content, using such platforms as: Twitter, Facebook, Myspace, and Bebo, and LinkedIn.  Students will also learn the importance of bookmarking (digg, reddit, and tumbler) as well as the importance of reaching out to new media outlets such as Tubefilter, NewTeeVee, Mashable, and Techzulu.  SEO (Search Engine Optimization) and SEM (Search Engine Monetization) will be explored in detail to ensure that your webseries has optimal coverage in the webspace.  Students will learn all about advertising agencies and popular trends in media buying.  How do you lock down a sponsor?  What are they looking for?  What is product placement and brand integration?  How do you create a brand out of your content and repurpose it for global trans media sales? 

www.WebTvPrep.com